Waffle
Active Partner Programs
Affiliate Program
- 10% per saleEarn commission on every sale you drive.
Waffle First Reactions Product Seeding
- Free ProductA product sent to you, free.
Sign up free to see the full requirements.
This partner program has a creative brief from Waffle — the direction, content ideas and talking points behind it.
Sign in to read the full brief and apply.
About Waffle
We just wanted a simpler way to let our kids connect - so we built Waffle. Waffle make screen-free kids’ phones that support simple calling and parent-approved contacts. Waffle Home connects over Wi-Fi, while Waffle Go adds mobile data, GPS, and safe zones.
What Makes Us Different
We combine simple calling with strong parent controls and no browser, ads, or sale of family data. Waffle Go also adds location features for families who need more flexibility away from home.
Target Audience & Community
Our customers are parents looking for a safer first phone without apps, browsing, social media, or endless scrolling. They want to stay connected while helping children build independence.
Aesthetic & Brand Tones
Visual identity and aesthetic direction for creator partnerships.
Preferred Content Formats
Content formats that best showcase Waffle.
Content Ideas
Creator content ideas and partnership hooks for this brand.
- A kids first reaction to making a call, answering a call or connecting with their friend
- A parent showing their kid a Waffle landline phone
- Calling their grandparents or family overseas
- Grandparents being able to connect directly with their grandkids
- Parent setting up their Waffle for their kid
- A kids everyday routine with Waffle (calling friends after school, sharing stories, etc)
- Calling to share big news i.e. "the first A", "a first lost tooth"
Community & Campaign Hashtags
Official hashtags to include in creator posts and campaign content.
Key Talking Points & Guidance
- A screen-free first phone for kids
- Only parent-approved contacts can call
- No apps, browser, or endless scrolling
- Stay connected as kids gain independence
- Freedom to roam, freedom to connect
Frequently Asked Questions
Everything creators need to know about partnering with Waffle on GRIN.
How can creators connect with Waffle?
Creators can follow Waffle or apply to 2 active programs published through GRIN.
What creator programs are listed for Waffle?
This profile currently lists 2 GRIN-managed programs and 0 external programs. External listings are identified separately on the page.
Does GRIN charge creators to browse or send proposals?
No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.