No Public Programs Published Yet
REI has not published any open enrollment campaigns at this time. Creators can pitch custom collaboration proposals or follow the brand to receive notifications when programs launch.
About REI
We sell outdoor gear, clothing and footwear from top brands, and we also design and develop our own lines (REI Co-op and Co-op Cycles). Beyond shopping, we offer rentals, classes, events and expert advice to help people get outside. We also run a used-gear business (Re/Supply) where members can shop and trade in used items for an REI gift card. Best fit for creators who make camping, hiking, biking, snow, travel/outdoor-adventure, and gear-testing content.
What Makes Us Different
We’re a consumer co-operative that exists to inspire and equip everyone to get outside. We combine retail + our own product lines with services like rentals, classes/events, expert advice, and used-gear trade-in through Re/Supply.
Target Audience & Community
People planning outdoor adventures who want reliable gear and apparel plus guidance (expert advice, classes/events, rentals). Members who like deals/rewards and want options like buying used gear or trading in gear for credit.
Aesthetic & Brand Tones
Visual identity and aesthetic direction for creator partnerships.
Preferred Content Formats
Content formats that best showcase REI.
Content Ideas That Perform Well
Proven creator concepts and partnership hooks for this brand.
- Gear review + field test on a real trip
- Rental gear haul → trip recap → what I’d buy
- Trade-in walkthrough: bring gear in, get store credit
Community & Campaign Hashtags
Official hashtags to include in creator posts and campaign content.
Key Talking Points & Guidance
- Top-brand gear in one place
- You can rent gear before buying
- Trade in used gear for an REI gift card
- Plus classes, events, and expert advice
Frequently Asked Questions
Everything creators need to know about partnering with REI on GRIN.
How can creators connect with REI?
Creators can follow REI and send a custom collaboration proposal and media kit through GRIN. The brand has not published an open GRIN program yet.
What creator programs are listed for REI?
REI has no published programs on this profile right now. Creators can still follow the brand or send a direct proposal.
Does GRIN charge creators to browse or send proposals?
No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.