No Public Programs Published Yet
Rare Beauty has not published any open enrollment campaigns at this time. Creators can pitch custom collaboration proposals or follow the brand to receive notifications when programs launch.
About Rare Beauty
We make vegan and cruelty-free makeup, with products across complexion, cheeks, lips, and prep (like foundation, concealer, primer, and blush). The brand positions makeup as something that should feel good to wear and emphasizes buildable, breathable, and easy-to-layer formulas. We also highlight initiatives around sustainability and accessibility-focused packaging features on select products. Best fit: creators who do GRWMs, shade matching, routine-based tutorials, and honest wear tests.
What Makes Us Different
We explicitly focus on self-acceptance—makeup that “feels good in” and doesn’t aim to hide what makes you unique. 1% of our annual sales supports the Rare Impact Fund to expand mental health services in underserved communities.
Target Audience & Community
People who want makeup that feels comfortable, buildable, and easy to use day to day. Shoppers also care about cruelty-free/vegan formulas and the brand’s focus on mental well-being and impact.
Aesthetic & Brand Tones
Visual identity and aesthetic direction for creator partnerships.
Preferred Content Formats
Content formats that best showcase Rare Beauty.
Content Ideas That Perform Well
Proven creator concepts and partnership hooks for this brand.
- Shade match + wear test (natural light check-ins)
- GRWM using a full face of complexion + blush
- Before/after: buildable coverage in thin layers
Community & Campaign Hashtags
Official hashtags to include in creator posts and campaign content.
Key Talking Points & Guidance
- Buildable coverage that still feels weightless
- Vegan and cruelty-free formulas
- 1% of sales supports mental health services
- Easy, everyday makeup—no perfection needed
Frequently Asked Questions
Everything creators need to know about partnering with Rare Beauty on GRIN.
How can creators connect with Rare Beauty?
Creators can follow Rare Beauty and send a custom collaboration proposal and media kit through GRIN. The brand has not published an open GRIN program yet.
What creator programs are listed for Rare Beauty?
Rare Beauty has no published programs on this profile right now. Creators can still follow the brand or send a direct proposal.
Does GRIN charge creators to browse or send proposals?
No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.