Marketplace/beauty/IMH
IMH

beauty · michaelmalul.com

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No Public Programs Published Yet

IMH has not published any open enrollment campaigns at this time. Creators can pitch custom collaboration proposals or follow the brand to receive notifications when programs launch.

About IMH

We create luxury men’s cologne and women’s perfume designed to help you find a signature scent for real life—workdays, date nights, nights out, and everything in between. Our fragrances are crafted in collaboration with recognized master perfumers, with a focus on high-end quality and everyday accessibility. We also offer tools like a “Create Your Own Scent Trio” to make discovery easier.

What Makes Us Different

We bring a luxury-fragrance retail perspective into how we build and present scent: we collaborate with world-class perfumers, prioritize wearable signatures, and make discovery simple through curated sets (like building a trio). Our goal is to deliver that high-end feel while keeping fragrance approachable for everyday wear.

Target Audience & Community

We’re for fragrance lovers who want a confident, compliment-worthy scent without the intimidation factor—people who like to explore notes, compare performance (projection/sillage), and match fragrance to mood, season, and occasion. Our customers range from first-time “blind buy” shoppers coming from TikTok recommendations to collectors who rotate multiple bottles.

Category
beauty
Inbound Proposals
Direct Pitches Open

Aesthetic & Brand Tones

Visual identity and aesthetic direction for creator partnerships.

confidentelevated but approachablesensory and descriptivemodern luxurydirect and no-fluff

Preferred Content Formats

Content formats that best showcase IMH.

educational howtoreview firstcinematic aesthetic

Content Ideas That Perform Well

Proven creator concepts and partnership hooks for this brand.

  • “Scent test” quick review: first spray reactions, then 2-hour/6-hour check-in on projection and dry-down (what changed, what stayed).
  • “Wear it to…” scenario picks: 3 occasions (office, date night, weekend) and which vibe each scent gives—keep it practical and specific.
  • Layering/wardrobe angle: how to build a simple fragrance rotation (fresh/day, warm/night, special occasion) using a scent trio.
  • On-skin note storytelling: describe top/mid/base notes as a scene or mood (what it reminds you of) paired with close-up cinematic b-roll of application and bottle shots.
  • Blind-buy honesty: why you took the risk, who it’s for/not for, and what surprised you once it dried down.

Community & Campaign Hashtags

Official hashtags to include in creator posts and campaign content.

#michaelmalul#fragrancecommunity#cologne#perfume#scentoftheday#fragrancereview#signatureScent

Key Talking Points & Guidance

  • “I’m rating this on three things: opening, dry-down, and how far it projects—because a great scent has to last past the first 10 minutes.”
  • “If you’re building a rotation, here’s how I’d use a scent trio: one for everyday clean, one for going out, one for when you want compliments.”
  • “I love when a brand makes luxury feel approachable—this smells elevated, but it’s actually easy to wear.”
  • “This is the kind of scent that fits a moment: think [daytime/office] vs. [date night/going out]. Here’s where I’d wear it.”
  • “Blind-buy check: if you like [fresh/woody/sweet/spicy] profiles, you’ll probably vibe with this—if you hate [that profile], skip.”

Frequently Asked Questions

Everything creators need to know about partnering with IMH on GRIN.

How can creators connect with IMH?

Creators can follow IMH and send a custom collaboration proposal and media kit through GRIN. The brand has not published an open GRIN program yet.

What creator programs are listed for IMH?

IMH has no published programs on this profile right now. Creators can still follow the brand or send a direct proposal.

Does GRIN charge creators to browse or send proposals?

No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.

IMH Creator & Affiliate Program | GRIN Marketplace