No Public Programs Published Yet
essie has not published any open enrollment campaigns at this time. Creators can pitch custom collaboration proposals or follow the brand to receive notifications when programs launch.
About essie
We make nail color and nail care products, including salon-quality, vegan nail polish in on-trend and classic shades. Key lines include original nail polish and gel couture longwear polish, designed as a 2-step color + top coat system for up to 15 days of gel-like wear and glass-like shine (no UV lamp). Natural creator fits: nail tutorials, at-home manicure routines, nail art, and shade try-ons/swatches.
What Makes Us Different
We focus on salon-quality, vegan formulas across nail color and care. Gel couture is built for long wear and shine in a simple 2-step system with no UV lamp.
Target Audience & Community
People who want salon-quality, vegan nail products for at-home manis—especially anyone choosing shades for everyday wear, events, or seasonal trends.
Aesthetic & Brand Tones
Visual identity and aesthetic direction for creator partnerships.
Preferred Content Formats
Content formats that best showcase essie.
Content Ideas That Perform Well
Proven creator concepts and partnership hooks for this brand.
- Shade try-ons and swatches in natural light
- Step-by-step at-home mani using color + top coat
- Wear test: day 1 vs day 7/15 check-in
Community & Campaign Hashtags
Official hashtags to include in creator posts and campaign content.
Key Talking Points & Guidance
- Salon-quality, vegan formula
- Two easy steps—no UV lamp
- Up to 15 days of wear
- Glass-like shine that lasts
Frequently Asked Questions
Everything creators need to know about partnering with essie on GRIN.
How can creators connect with essie?
Creators can follow essie and send a custom collaboration proposal and media kit through GRIN. The brand has not published an open GRIN program yet.
What creator programs are listed for essie?
essie has no published programs on this profile right now. Creators can still follow the brand or send a direct proposal.
Does GRIN charge creators to browse or send proposals?
No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.