The Oodie
fashion · daviegroup.com.au
Active Partnership Programs
US Gifting Program
- 15% off code for your audienceA unique discount code to share with your followers.
- Free ProductA product sent to you, free.
- 1 reel on instagramwithin 7-14 days of receiving your gift
- 1 story on instagramwithin 7-14 days of receiving your gift
- •Include #ad#oodie in the caption
Australia Gifting Program
- 15% off code for your audienceA unique discount code to share with your followers.
- Free ProductA product sent to you, free.
- 1 reel on instagramwithin 7-14 days of receiving your gift
- 1 story on instagramwithin 7-14 days of receiving your gift
- •Include #ad#oodie in the caption
UK Gifting Program
- 15% off code for your audienceA unique discount code to share with your followers.
- Free ProductA product sent to you, free.
- 1 reel on instagramwithin 7-14 days of receiving your gift
- 1 story on instagramwithin 7-14 days of receiving your gift
- •Include #ad#oodie in the caption
About The Oodie
We're all about everyday comfort, made better — wearable blankets, sleepwear, robes, outdoor wear, throws, and all the cosy basics in between. Our Ambassador Program is built around bringing that everyday comfort to life through content that shows texture, warmth, gifting moments, and seasonal styling
What Makes Us Different
The Oodie stands apart through ToastyTek™, its own proprietary fleece invention, alongside reversible and multi-texture designs that give more than one look in a single product. Rather than offering one generic "cosy" item, the range is purpose-built to solve real problems- weighted blankets for sleep support, cooling blankets and PJs for hot sleepers, PFAS-free puffers for the outdoors, and matching sizes for pets.
Target Audience & Community
The Oodie's products are for anyone who wants their everyday comfort made better- whether that's outdoor and camping types who need warmth that travels with them, pet owners who love sharing matching moments with their furry family members, parents and families looking for comfort that works across ages, lifestyle and wellness audiences focused on slow living and self-care routines, or gamers and desk-based creators who need low-effort, movement-friendly warmth during long sessions.
Aesthetic & Brand Tones
Visual identity and aesthetic direction for creator partnerships.
Preferred Content Formats
Content formats that best showcase The Oodie.
Content Ideas That Perform Well
Proven creator concepts and partnership hooks for this brand.
- Show a full cozy routine from morning to night.
- Try-on haul of sleepwear and lounge pieces.
- Giftable winter essentials roundup.
Community & Campaign Hashtags
Official hashtags to include in creator posts and campaign content.
Key Talking Points & Guidance
- So soft and cozy
- Perfect for lazy days
- My new go-to for winter
- Comfort you actually wear
Frequently Asked Questions
Everything creators need to know about partnering with The Oodie on GRIN.
How can creators connect with The Oodie?
Creators can follow The Oodie, send a custom proposal and media kit, or apply to 3 active programs published through GRIN.
What creator programs are listed for The Oodie?
This profile currently lists 3 GRIN-managed programs and 0 external programs. External listings are identified separately on the page.
Does GRIN charge creators to browse or send proposals?
No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.