DAYLY
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About DAYLY
DAYLY is reimagining one of the most universal daily habits: brushing your teeth. We created an AM/PM oral wellness system designed to make the same two minutes you already spend brushing feel more intentional. Our formulas combine oral-care ingredients like nano-hydroxyapatite with thoughtfully selected vitamins, minerals, and botanicals to support your morning and evening routines. From energizing morning formulas to calming nighttime formulas, DAYLY brings a wellness-minded approach to a category that has traditionally focused only on the smile. Our mission is simple: transform brushing into a daily ritual designed to support your mind, body, and smile.
What Makes Us Different
DAYLY is built around the idea that toothpaste can do more than simply clean your teeth. Unlike traditional toothpaste brands that offer essentially the same experience morning and night, DAYLY creates formulas specifically for different moments of your day. Our RISE formulas are designed for the morning, while our UNWIND and DREAM DROP formulas are designed for nighttime routines. Each formula combines nano-hydroxyapatite with a curated blend of vitamins, minerals, and botanicals, creating an oral-care experience that feels much closer to modern wellness than conventional toothpaste. We are also highly intentional about everything surrounding the formula, from our ingredient philosophy and third-party testing to our elevated packaging and education-first approach. DAYLY sits at the intersection of oral care, wellness, and daily ritual.
Target Audience & Community
Our core customer is a wellness-minded woman, often a mom, who already pays attention to the products she brings into her home. She reads ingredient labels, invests in skincare, supplements, fitness, and better-for-you products, and is willing to spend more when she understands the quality, thought, and purpose behind what she is buying. She shops brands and retailers across the modern wellness and beauty space and sees daily routines as opportunities to make better choices for herself and her family. For creators, we are especially drawn to people whose audiences trust them for thoughtful recommendations across wellness, beauty, motherhood, fitness, lifestyle, and family. We value strong storytelling, genuine product education, and content that feels natural to the creator rather than overly scripted or promotional. Our community is curious, ingredient-conscious, aesthetically aware, and interested in making small upgrades to routines they already have.
Aesthetic & Brand Tones
Visual identity and aesthetic direction for creator partnerships.
Preferred Content Formats
Content formats that best showcase DAYLY.
Content Ideas
Creator content ideas and partnership hooks for this brand.
- • Morning routine featuring DAYLY RISE
- • Nighttime routine featuring DAYLY UNWIND or DREAM DROP
- • “What’s in my bathroom” or bathroom shelf content
- • GRWM with DAYLY naturally included
- • Ingredient-focused education
- • Why I switched my toothpaste
- • AM vs. PM oral-care routine
- • Family or kids’ brushing routine
- • First impressions or product review
- • Wellness routine featuring DAYLY as an everyday upgrade
Community & Campaign Hashtags
Official hashtags to include in creator posts and campaign content.
Key Talking Points & Guidance
- • DAYLY is an AM/PM oral wellness system
- • Made with nano-hydroxyapatite plus vitamins, minerals, and botanicals
- • Designed to make brushing feel like part of your wellness routine
- • Focus on your genuine experience and how DAYLY fits naturally into your day
- • Keep content educational, personal, and authentic
- • Avoid making medical or exaggerated health claims
Frequently Asked Questions
Everything creators need to know about partnering with DAYLY on GRIN.
How can creators connect with DAYLY?
Creators can follow DAYLY and send a custom collaboration proposal and media kit through GRIN. The brand has not published an open GRIN program yet.
What creator programs are listed for DAYLY?
DAYLY has no published programs on this profile right now. Creators can still follow the brand or send a direct proposal.
Does GRIN charge creators to browse or send proposals?
No. Creators can browse public brand profiles and send collaboration proposals through GRIN without a platform fee.